Category Archives: Advertising

ITV rebuked after guest plugged travel company

Good Morning Britain was found to be in breach of the Ofcom Broadcasting Code after ‘travel icon’ Judith Chalmers was a guest on the programme and plugged a tourism company on air. The presenter’s attempts to move the interview away from a commercial plug – including by interjecting, “Sounds great” – actually came across as an endorsement, Ofcom ruled. The programme was found to be in breach of two rules on commercial promotion. The case is detailed in the Ofcom Broadcast and On Demand Bulletin number 393 (December 2019), here.